Kirk Williams

Kirk is the owner of ZATO and has been working in Paid Search since 2010. He has published articles on Search Engine Land, Moz, PPC Hero, and the Bing Ads blog, but is probably more well known for the dumb PPC memes he shares on Twitter. In 2017 he was named the #4 Most Influential PPCer by PPC Hero. Kirk loves to talk PPC and has spoken at SMX, Hero Conference, SLC Digital Marketing Conference, Confluence, State of Search, and now MKEsearch.